4K Is Here!

Are you ready for 4K? Manufacturers are, and they are ramping up for the next phase in how we enjoy videos, both on mobile TV and via big screens. There are some hurdles, and although it seemingly took the better part of decade for most countries to transition into 720p/1080p HDTV, the next wave of ultra resolution definitely seems like it is on the fast track.

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So just how big of a leap is going from HDTV to 4K? It’s big. Current HDTV specs come in at 1280×720/1920×1080, 16:9 ratio and 24p, 30p and 60i. 4K ramps up to a pretty big jump of 7680×4320. The same aspect ratio of 16:9 is in effect, but the frame rate is bumped up to 60p, for extremely high-definition, flicker-free imagery.

Companies are going full force with producing 4K sets, but the lack of content could be problematic. And that’s where we come in! The team at ReelDealHD is committed to providing consumers with next level products and services that add to the scarce library of 4K content.

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This week we are proud to announce that we will be contributing to the advancement of this next level technology and commencing our first 4K project. The beauty in 4K viewing is best exhibited through gorgeous patterns and hues. Because of this, it is fitting that we have chosen to bring the party to life by recreating a nightclub scene packed with dazzling lights and vibrant outfits.

Make sure to stay connected with ReelDealHD in order to get more information on 4K as well as a behind the scenes look at this weeks shoot.

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Pre-roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! surveyed 1,775 consumers in the 16-44 age range who are regular online video viewers, several time a week at the least. Some of the results seem counter-intuitive to what many other reports have found. I guess it depends on who you survey, what platform you survey form and when you survey.

Paying for video seems to be not all that popular with the Yahoo! survey respondents. Just 35% said they would make micro payments for video while just 25% would pay monthly subscription fees for video. But the question is, are they talking about things like news video clips you find on Yahoo!? I mean, presumably, the audience they surveyed was theirs and not say, Netflix users.

Now, 35% of the U.S. online video viewing population is about 66 million people so that’s not all that bad. 25% is 47.25 million and that would be a fairly large SVOD subscriber base.

The research also showed that the video viewers are pretty ad savvy. Over half (57%) expect online advertising to be “more interactive.” More interactive than what immediately sprang to my mind. Than TV or print? Surely. Than other forms of digital advertising? Well, who knows, because I can’t find the exact wording of the question.

Privacy seems to be less of an issue to these surveyed consumers;

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Nearly half of the respondents expect online advertising to be relevant to them and 55% expect to have some choice in the ads that are shown to them. So overall, about half of the respondents are ad savvy where they have some passing familiarity with interactivity, engagement, ad relevance and targeting and ad choice, presumably in pre-roll ads.

The quality expectation for online video content has come close to that from TV.

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This question seems a bit leading to me. Were they asking about appealing or disruptive or a combination of both? Take a look at this slide from a Yahoo! presentation of the results (the typo is theirs I assure you). It’s entirely possible that the “How acceptabile [sic] are each of these ads ?” was the exact question I suppose.

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Here’s that part where I said tolerable because just 22% said that pre-rolls are more acceptable, apparently in regards to the others. Second was interactive ads which had an 18% approval rating, even though in the same slide show 57% said they expect the ads to be more interactive. Sponsorships also got 18% of the vote. Tied at 15% were banner and wrapped banners and mid-rolls were least acceptable in the reported results.

For video player ads there’s a 10% difference in acceptance of mid-roll and pre-roll. I hate pre-rolls personally, especially when the ad is paired with a piece of content that is less than 200% of the ad length. In terms of relevant targeting, 42% said they would be happy to share shopping information to get more relevant ads, another 42% said they might consider it and 16% said No .

Finally a few key take aways for advertisers;

  • Take into account daypart, device type, and demeanor

  • •Don’t get in the way of what the user wants to do

  • •Use data wisely and respectfully when targeting

  • •Contribute to the value exchange and reciprocity

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Peek of the Week [Stock video]

It’s Wednesday again and it’s the peek of the week!

We have been busy bees over the summer at the ReeldealHD HQ producing already upto 1200 Premium HD clips this year! So we like to share with you in our Peek of the Week our latest 4 showreels based on trend researched subjects;

SUMMER LIFESTYLE

PHARMA/LOGISTIC

EDUCATION

EAST MEETS WEST

Start creating your story with one of our clips and get in touch to license our content or to become a distributor and sell our 6000 Royalty Free Premium HD clips in your territory.

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95% of creatives in the U.S. use stock visuals in their work [Survey]

Graphic Design USA’s 27th annual Stock Visual Reader Survey has revealed that 95% of creatives in the U.S. use stock visuals to some extent in their work.

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In 1986 only 34% of creatives used stock, but there has been a steady year-to-year rise in its use reaching 95% in 2010.

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It goes without saying that creatives today work in and across multiple media. Not surprisingly, they license stock in and across multiple media as well. Print remains the number one medium for stock is licensed, and other print-related media such as point-of-sale and packaging also generate lots of stock usage. But, of course, stock elements for online design continue to soar and motion graphics, such as film, video and television make their presence felt.

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Client feedback encouraged stock agencies not be afraid to move into multi-media images mixing photography, video images with graphics. This is apparently something  they only dreamed about but would like to see become reality.

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Istock recently produced a video promoting video content amongst designers and marketeers: 

Are you looking for contemporary stock video for your next project? ReeldealHD has a premium collection of over 6000 HD Royalty free lifestyle and business clips ready for licensing, and Greenscreenfilms a further 500 for unique projects. Feel free to contact us now.

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“East meets West” – ReeldealHD launches HD stock footage aimed at the growing Asian market

There are currently more TV sets in China than there are people in the USA, and potential locked in to its vast 1.4 bn consumer base.

The Ministry of Industry and Information Technology of the People;s Repubic of china states that there were 1.1. billion mobile phone users in the country according to the released figures in December 2012 it also revealed that China boast well over half a billion internet users, that’s the worlds largest online populations. Of those netizens an impressive 91 percent are busy connecting on social media sites.

Focused on this emerging market we launch our royalty free stock video collection “East meets West”  with 223 brand new HD clips.

Start creating your story with this brand new HD video covering the following topics;

BEAUTY

EAST MEETS WEST BUSINESS

TOURIST COUPLE

COUPLE AT HOME

More Asian video content to follow, if you have any enquiries regarding licensing this content, want to become a ReeldealHD distributor or would like a bespoke video prodcution feel free to contact us 

Silicon Alley’s First Billionaire Aims To Dominate Images On Web

New York’s first tech billionaire ($1.3 billion, to be exact)  looks to ride the proliferation of screens, smartphones and bandwidth to turn Shutterstock into the world’s largest marketplace for buying and selling images. Right now that title belongs to the Carlyle Group-owned Getty Images, but over the last few months Oringer, 39, has inked a deal with Facebook for its advertisers, launched offerings of high-end photography and raised $276 million in a secondary offering–all while expanding and simplifying his library of 25 million images and a million videos searchable in 20 languages. What began ten years ago with one $1,000 Canon Rebel and a 600-square-foot office has exploded into a platform that adds 20,000 new photos a day from 40,000 contributors in more than 100 nations. Shutterstock, Olaf Oringer’s 295-person photo website shares have now more than tripled to a $2.5 billion market value since their debut on the NYSE last October.

“We’re moving faster and faster. Right now we sell three images per second!

Thanks to this breakneck usage Shutterstock is on pace for $230 million in revenue this year, a 35% jump from 2012. Ebitda should be $49 million, up 39% from last year. Stock photography will be a $6 billion market, and Oringer is betting he can snag $1 billion of it. “If I wanted to do something else I wouldn’t have gone public.”

The emergence of microstock–the low-priced, generic images that customers don’t want to shoot themselves–knocked the photo industry on its heels. Shutterstock and a competitor, iStockphoto, were selling images that once cost $500 for $1. Incumbent Getty Images ended up acquiring iStockphoto for $50 million in 2006 and then took itself private in 2008 at a 65% discount to its pre-credit-crisis high. “All the trends line up with what Jon’s doing today, but he saw it when others didn’t–he saw it ten years ago,” says Jeff Lieberman of Insight Venture Partners, which invested in Shutterstock in 2007.

That year Shutterstock grew to 30 employees, who handled Web development, customer service and billing. Oringer was struggling to run the place. “I had never worked for a company before, so I spent a lot of time bringing on operational help,” he says. In 2010 he hired a chief operating officer, Thilo Semmelbauer, who’d done stints at Weight Watchers and jobs site TheLadders.com. Oringer is looking to expand Shutterstock’s foreign business, with an office now in the U.K. and one soon to come in Berlin.

He is also betting that video will be as ubiquitous in advertising and media as photos are now. When it is, he’ll have millions of cheap, high-quality clips ready for download. “We create marketplaces,” says Oringer. “As we continue to grow, the question is, how do you keep the company as innovative as it was 15 employees ago? We’ve been able to do it up until now and will continue going forward, but it’s not easy.”

Read the full interview on Forbes 

See and purchase our Reeldealhd stock video on Shutterstock

Peek of the Week!

Stock video production for our inhouse library ReeldealHD covering the simple life, bringing us back to the basics. Enjoying the little things in life with friends and family… we called it LIVELIFE based on our creative trendresearch;

Global populations are shifting and becoming more diverse. Technology has ushered in a new era, transforming behaviors around how and when we connect with others and how we live our lives. Environmental and financial concerns, meanwhile, have helped solidify a new set of priorities for most that emphasize the importance of relationships, community and the planet. As these and other changes increasingly impact our lives, supporting visuals must quickly adapt to accurately reflect the human experience. Unnatural, posed shots of groups and individuals are giving way to candid imagery that provides a glimpse of modern day life: everything from the unique to the imperfect, the emotions and the experiences that ring with the utmost authenticity.

If you are interested in licensing any of our over 5000 HD clips please get in touch with erwin@reeldealhd.com