6 Simple Video SEO Tips To Reach Your Target Audience

It’s so much easier these days to create video, edit video, and host it. It’s a growing trend, both for corporations and small businesses because anyone can upload video. If you’re a business trying to decide if video is worth it, think about what content is going to appeal to your audience, and these days video is a really great way of getting content which is unique to be seen by thousands of people. And if you’re not doing video SEO to help people find your video, you’re behind the curve.

We have 7 top tips to master video seo. Your audience is waiting for you to film and upload your next viral video; make sure it gets seen.

1. Creating Videos About What You Know

In today’s post-Panda world, content is key. You are already an expert in your field, so don’t be afraid to show that off. Google, just like your audience, give preference to experts in their field, so produce content you know about. Be innovative and be creative with how you present your information, but start out by providing good content. Get feedback, find out what works, find out what doesn’t work, and then go from there.

2. Video Keyword Research Is Still Vital

One of the biggest issues with video SEO is that people are typically searching for information; they’re not necessarily products or purchase focused. You can use the YouTube Keyword Tool to figure out if there is search volume for a certain phrase on YouTube. The right keywords will make sure your meta data attached is good, semantic, and targeted. Make sure your findings are included in the video title and the description on YouTube.

The way that people search on YouTube is typically around kind of questions or information discovery-type keywords. Generic guide keywords can be really effective, as can question-based, research-based content. If you don’t find keyword volume on YouTube, don’t stop there, but also look at information-based sites such as Quora or Yahoo Answers to make sure people are looking for the information you’re providing.

3. YouTube vs Self Hosting

You’ve really got two big options when it comes to video: self-hosting or YouTube. If you want to get video SEO results (the little thumbnail clip next to your search results) you really need to self-host rather than putting it on YouTube. There are a lot of third party services like Brightcove or Vimeo all of which have paid services where you can actually upload your video there and use that to embed the content, which will still be self-hosted and you can get some great analytics off the back of it as well.

4. Help Search Engines Find your Videos

Adding tags and video categories can improve the performance of your videos by helping search engines find them when users search for your tags and similar terms. You can add tags when you upload your video, or at any time after by selecting “Video Manager” in the dropdown below your username. Check off a tag you’ve already used to include it, or type in the box above to find a specific tag or create a new one. You can also choose a video category that matches your title, description and tags to help improve your video’s search ranking even more..

5. How to do Video Link-building

There are little differences between link-building from a video and link-building from regular content, but video link-building can actually be a lot easier than regular link-building. Create a pitch that highlights the value of your video and send it to blogs and sites that focus on your content’s topic, asking them to post the video with an embed. There are several great tools out there, like Technorati, and this hacked Google News API, to help you find relevant contacts to pitch. Your video’s embed codes will link back to your site, that is the key for video link-building.

6. Social Sharing on YouTube

One thing that’s different between regular SEO and video SEO is a social aspect, particularly on YouTube. Because Google owns YouTube, they have much more information about what happens there than what happens anywhere else on the Web. Adding a social call to action to have viewers share the video with their friends and networks, to help your video get more views and to spread the content. In particular as Google Plus becomes more and more prevalent, it’s going to be important to see Google Plus shares all videos. This social sharing can help your video rank for the title of the video, even in regular search results, even in competitive searches because buzz on videos is easy for Google to track. This video shows you how to connect your social media accounts on YouTube

 

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The Three Biggest Myths About Online Video For B2B Brands

One of the things I come across pretty frequently in talking with business owners who are marketing to other businesses is that they just don’t take video as seriously as other, more traditional forms of content like text-based case studies and whitepapers. To my mind, this thinking is off-base and is predicated on some commonly-held myths that just don’t stand up to reason. And when we can continue these talks with business owners and explain some of the ways in which video actually makes a lot of sense, often times we’ll come away with a client. So I thought I’d tackle the three biggest misconceptions we come across.  We also felt so strongly about the missed opportunity in B2B video, that we took our own medicine: we made a fun, informative, detail-focused video about it!

Myth #1: Business Decision Makers Don’t Watch Online Videos About Business

This is a really common one. When you talk about online video, often times you’re fighting against that image of YouTube as a collection of videos made by teenagers in their bedrooms. And while YouTube definitely has plenty of that, there’s obviously a lot of serious content out there as well. Google and Forbes Insights did a study a while back that found that 75% of executives at the nation’s largest companies watch business-related videos every week. And 65% had visited a vendor because of a video. What’s important to keep in mind here is that while we might all like to imagine decision makers as digesting every relevant written report for their industry, the truth of the matter is that these people are busy. Really busy in most cases. And video can be a great way to break through, even if the ultimate goal is to simply make them aware of a longer, text-based report you’ve developed.

Myth #2: Video Is Too Simplistic For To Put Our Message Across

The first thing I’d say on this point is that simple doesn’t mean simplistic. Great videos, especially animated explainers, feel simple because a lot of thought has gone into pre-production and concept development. Our process pretty much always starts with our clients dumping a ton of information on us. Our job is to sort through it and hone a message that delivers the most important points in a way the intended audience is going to be receptive to. Also, as anybody who has ever worked in video knows, video is the most dense, sophisticated medium there is. It operates on a lot of levels. The interaction of the voice-over with the on-screen imagery gives huge opportunities to subtly makes points, add humor and irony and develop your brand’s voice. That great explainer videos deliver such high conversion rates surely has something to do with all of the emotional and informational levels video is acting on simultaneously.

Myth #3: Creating A Professional Video Is Completely Out Of Our Budget

Well, the overall trends in the pricing of production in the video industry are on a dramatic downward arc over the long-term. And as the technology allows ever-more sophisticated tools to scale, more and more talented professionals can get more and more great video projects to market. But another big consideration that is often over-looked by business owners is the ‘one-timeness’ of the investment in video. The business pays once and owns the copyright to the video. Every time they get a share after that or an earned impression online, it’s free. It’s also free to put it in emails, use it at the beginning of presentations and to display it at conventions. Traditional printed collateral has to be continually physically re-produced, and at the end of the day, it will always inevitably end up in the trash somewhere. Not only is video free over the long-term, but it actually continues to work for you! A good video that has driven online engagement and built audience and credibility on a site like YouTube gives lasting, long-term exposure benefits.

7 Essential Video Settings to Check Before Shooting your video:

When every day shooting new content its important not to loose track on the important essentials things.
Thats’ why we create a list of things to check before you hit the record button on your camera.

1.) Resolution & Frame Rate: This is vitally important when shooting with multiple cameras each camera needs to have the exact same resolution and frame rate.  Making footage settings match each other will make it so much easier to edit.

2.) White Balance: Important to make sure color temperatures look natural.  This is crucial to remember when going inside then outside (or vice versa) because color temperature of light is different outdoors than indoors. Make the time to adjust your white balance properly with every set-up.

3.) Gain or ISO: Your Gain and ISO settings make sure your image is properly exposed. Higher ISO settings are for low light and lower ISO settings are for bright lights.  Higher ISO settings also equals more camera noise and lower ISO settings makes a cleaner image.

4.) Scene Profile (Picture Profile) Mode: The correct picture style can make or break your image.control over the image in post.  Looking for more control over the contrast and saturation to your image? Use a neutral setting. Looking to do less work in post? Try using a standard setting.

5.) Shutter Speed: A great rule of thumb is to double the frame rate you are shooting and that will be your shutter speed.  A good setting for 24p footage is 1/50th, a good setting for 60p footage is 125th, and so on.

6.) Aperture or F-Stop Settings: Knowing what F-Stop settings to go with really depends on the type of lens you are using. Knowing your lens’s maximum aperture will help you choose the best f-stop setting for the situation. A general rule of thumb is a lens will generate the sharpest image towards the middle of the glass..  So a setting like f5.6 may be good.  But to create moreshallow depth of field f2.8 or lower may be better

7.) Focus: Nothing is worse than having great exposure settings only to pull up your footage and find a crucial shot was out of focus so use the focus assist in your camera.

If you would like more FREE advise on shooting your next video get in touch !  Looking for content to use in your next video? Make sure you check ReeldealHD or Greenscreenfilms.com and choose from over 5000 HD premium RF stock footage clips perfect for your next project.

Have A Strategy for Online Video: Video Marketing Tips

It is quite easy to go through the resources available online on how to create a perfect video for driving links back to your website. It will just take half a day to know the various technical aspects of video creation namely hosting, embedding, acquiring snippets and many others.  But, there is still something missing in this strategy.  First, I would like to throw some light on how popular the concept of video marketing has become of late:

Some Trivial Facts About Online Videos:

These trivial facts about video marketing confirm the belief that video is here to stay for a long, long time.

Now, back to the main point where I mentioned that there is something missing in the video marketing strategy. Nowadays, in the results-oriented scenario, it has become very difficult to clearly define the goals and work towards attaining the same. You get a project, you do some research, get some resources and…snap!  Your video has been created. However, the one thing missing here is…

A Well Planned Video Marketing Strategy:

It is ineluctable to understand the importance of planning in your video marketing strategy. The consequences of a video without a proper planned strategy lead to failure, or some weird situation where the video goes viral without any direction. From the scratch to its launch, a video has to be guided in a well-planned manner so as to get the optimum results. A well planned strategy would include:

  • Understanding Business Goals
  • Define the targeted audience
  • Define the promotional strategy
  • Define the audience demographic
  • Create video which matches the business goals

Let us now understand what a video strives to achieve for you which could be termed as the goal of the video creation process:

  • Build your Brand: Video is a wonderful way to improve your brand reputation. The fact that it depicts the various aspects of the business and its activities through visuals makes it well-suited for marketing.
  • Conversions: Again, video serves the purpose of improving the conversion rate if it has been created keeping in mind the needs of the target audience.
  • Snippets: These could prove to be a valuable asset for your SEO goals, driving traffic to the specific pages where you want to drive it. The CTR would be higher than organic results. You could self-host your videos and submit a video sitemap in order to get rich snippets.

A completely understandable Video SEO Strategy should incorporate the above mentioned goals. You should plan to create the video to attain each of these goals. There will be some obstructions where various questions will arise, but proper planning will help you in designing a perfect strategy.

Here’s why people are more inclined towards video than any other online content:

  • Human touch: People can relate to the videos if they hear a human voice giving out the information on them. It also makes your video content more appealing.
  • Motion: Rather than putting their eyes in motion to read a lengthy article, humans tend to see the visuals in motion and pay attention to the same subject for longer.
  • Information: Nowadays, people are more dependent on the Internet to derive all the required information. Thus, it becomes easy for us to encapsulate all the information into a single video and present it to the audience.

Video is the best content marketing tool that I have witnessed. Try to incorporate a video marketing strategy in your online marketing campaign. It is not only about getting your name online, in fact, it helps you in building relationships and earn trust. It makes your message loud and clear in the most efficient manner. If you are looking for more advice about video marketing contact erwin@reeldealhd.com