4K Is Here!

Are you ready for 4K? Manufacturers are, and they are ramping up for the next phase in how we enjoy videos, both on mobile TV and via big screens. There are some hurdles, and although it seemingly took the better part of decade for most countries to transition into 720p/1080p HDTV, the next wave of ultra resolution definitely seems like it is on the fast track.

party

So just how big of a leap is going from HDTV to 4K? It’s big. Current HDTV specs come in at 1280×720/1920×1080, 16:9 ratio and 24p, 30p and 60i. 4K ramps up to a pretty big jump of 7680×4320. The same aspect ratio of 16:9 is in effect, but the frame rate is bumped up to 60p, for extremely high-definition, flicker-free imagery.

Companies are going full force with producing 4K sets, but the lack of content could be problematic. And that’s where we come in! The team at ReelDealHD is committed to providing consumers with next level products and services that add to the scarce library of 4K content.

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This week we are proud to announce that we will be contributing to the advancement of this next level technology and commencing our first 4K project. The beauty in 4K viewing is best exhibited through gorgeous patterns and hues. Because of this, it is fitting that we have chosen to bring the party to life by recreating a nightclub scene packed with dazzling lights and vibrant outfits.

Make sure to stay connected with ReelDealHD in order to get more information on 4K as well as a behind the scenes look at this weeks shoot.

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Peek of the Week [Stock video]

It’s Wednesday again and it’s the peek of the week!

We have been busy bees over the summer at the ReeldealHD HQ producing already upto 1200 Premium HD clips this year! So we like to share with you in our Peek of the Week our latest 4 showreels based on trend researched subjects;

SUMMER LIFESTYLE

PHARMA/LOGISTIC

EDUCATION

EAST MEETS WEST

Start creating your story with one of our clips and get in touch to license our content or to become a distributor and sell our 6000 Royalty Free Premium HD clips in your territory.

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Healthcare and Pharma Digital Spend Rises [Key Trends Report]

Spend will reach $1.18 billion this year

 Video courtesy of © ReeldealHD

Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. Though spending is growing quickly in some less-regulated sectors of the healthcare industry, continued privacy concerns, regulatory uncertainty around prescription medicines and patent expirations for blockbuster drugs will continue to put a damper on pharmaceutical-related investments.

eMarketer estimates that healthcare and pharmaceutical marketers—including marketers of prescription and over-the-counter products, facilities, services, research, healthcare professionals, hospitals and biological products, as well as establishments providing healthcare services and social assistance for individuals—will invest 54% of their paid digital dollars in direct-response efforts this year. The remaining 46% will be invested in branding-focused campaigns. Search and display will command the largest chunks of digital spending, with growth expected in the areas of mobile, local, video and native advertising.

 Video courtesy of © ReeldealHD

Among industries individually tracked by eMarketer, the healthcare and pharma industry spends the least on paid online and mobile media, and growth is expected to remain sluggish over the next several years. eMarketer’s current forecast anticipates that the healthcare and pharma vertical will remain in last place when ranked by digital ad spending per industry through 2017.

Moreover, eMarketer expects the healthcare and pharma industry’s share of total US digital advertising to fall from 2.8% in 2013 to 2.4% by 2017.

At the same time, however, pharma marketing targeted to healthcare professionals is on the rise. An April 2013 survey of US healthcare marketers from Medical Marketing & Media and Ogilvy CommonHealth found that an average of 75% of healthcare marketing budgets were allocated to reaching healthcare professionals; only 25% were aimed at consumers. The same study found that 40% of respondents planned to increase marketing targeted at physicians in 2013, compared with 36% who planned to increase patient-focused spending.

Despite the current situation—and a majority of direct-to-consumer (DTC) spending still being pumped into broadcast and print media—most studies indicate that US advertising and marketing execs in the healthcare and pharma industry are more bullish on increases in digital advertising than on traditional tactics. A fall 2012 study by Advertiser Perceptions asked a sampling of these professionals whether they planned to increase or decrease their ad spending in specific media in the next 12 months and then calculated the difference between percentages. The study’s resulting “optimism index” showed the highest numbers for most digital media, indicating more intent to increase spending. Indexes for traditional print media, such as magazines and newspapers, were negative.


The full emarketer report, “The US Healthcare & Pharmaceutical Industry 2013: Digital Ad Spending Forecast and Key Trends,” also answers these key questions:

  • How much will healthcare and pharmaceutical marketers spend on paid digital advertising in the next five years?
  • How much of their digital budgets are healthcare and pharma marketers spending on direct response vs. branding initiatives?
  • How are online and mobile platforms changing the way the healthcare and pharma industry approaches advertising?

 Video courtesy of © ReeldealHD

Are you interested in using video content (stock or bespoke) for your next Healthcare marketing project feel free to contact us erwin@reeldealhd.com

“East meets West” – ReeldealHD launches HD stock footage aimed at the growing Asian market

There are currently more TV sets in China than there are people in the USA, and potential locked in to its vast 1.4 bn consumer base.

The Ministry of Industry and Information Technology of the People;s Repubic of china states that there were 1.1. billion mobile phone users in the country according to the released figures in December 2012 it also revealed that China boast well over half a billion internet users, that’s the worlds largest online populations. Of those netizens an impressive 91 percent are busy connecting on social media sites.

Focused on this emerging market we launch our royalty free stock video collection “East meets West”  with 223 brand new HD clips.

Start creating your story with this brand new HD video covering the following topics;

BEAUTY

EAST MEETS WEST BUSINESS

TOURIST COUPLE

COUPLE AT HOME

More Asian video content to follow, if you have any enquiries regarding licensing this content, want to become a ReeldealHD distributor or would like a bespoke video prodcution feel free to contact us 

Peek of the Week – the Entrepreneurs

This week Peek of the week focuses on “the entrepreneurs”.
Business—what we do and how we do it—has experienced a dramatic metamorphosis over the last several years. Baby boomers working into and throughout retirement, corporate scandals and the proliferation of the internet and mobile technology permanently changed the look and feel of business over the last few years.
We covered key business trends for our video stock-library ReeldealHD that are shaping the face of business today and tomorrow.

Global Stock image market Survey 2012 [Report]

In 2012 the GSIM Research Group carried out the first ever global survey on over 2,400 image suppliers on a truly worldwide basis. With a response rate of over ten per cent, the survey covers detailed information on 250 image suppliers that commercially trade usage rights on pre-produced still (photography, illustrations etc.) and moving images (video footages). The findings of this survey are published in a series of three reports of which the first one is now available.

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$2.88 Billion Gross Global Revenues

The global market estimate is the sum of two components.

The first component is a projection of the revenues reported in the survey to the global population  of image suppliers. This projection has been calculated as conservatively as possible in order to avoid overestimates. Based on the measure of median rather than mean revenues, the model predicts individual revenues for different segments of firm-sizes. According to the estimate in 460 micro (single-member) companies generate $17 million; another 1,077 micro firms achieve  $272 million, and 397 small firms gain $1.03 billion.  The combined revenues of these micro and small businesses add up to $1.32 billion in 2011.

The second component includes financial reports  on the large players as well as moderate estimates for ten medium-sized firms in our sample. Based on media  reports and expert estimates, the four largest suppliers  Getty, Corbis, Shutterstock and Fotolia account for a total of $1.4 billion In addition, medium-sized photo agencies such as Dreamstime, Alamy and several  anonymous respondents in the survey sample make up for another $156 million.

As a result of this composite estimation approach, we calculate $2.88 billion gross global revenues in the  stock image market in 2011 .

Only 18% according to the research is original content the other material is re-licensed via 3d parties.

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The research distinguished three large segments in the market: still images (photos) account for 94 per cent of total  image stock, while moving images (video footage) and other images represent 3 per cent. Several footage suppliers reported their image stock in hours of recorded content rather than in number of units. Thus, we underestimate the true size of stock video content.  With still photos, traditional rights-managed images  (64%) clearly prevail over royalty-free and microstock  (30%).

So this figure for video seems very low. According to the latest available report from Getty in 2008 this was then 11% of their business and the growth specially in microstock footage has been large. I presume only video resellers were not included in this report.

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