Storytelling is becoming more important in the rapidly changing digital landscape

Imagine telling a writer that pictures are how we’ll communicate in the future. Andrew Delaney, global director of creative content, Getty Images, has a vested interest in visual communication but he’s probably going to be right for a while (writers, be grateful that “the only constant is change”.)

“Visual content has always been a key element in the art of brand storytelling and is becoming more important in the rapidly changing digital landscape,” Delaney recalled, “If you think of the way that human communication has evolved, we’ve gone from writing long letters for air mail to email to instant messages to tweets. This suggests that the speed of communication has become more important than the depth of communication.”

We seem to always end up attaching pictures to messages. Instagram grew from nought to 100 million users in its first two years (2010 – 2012). On April 12, 2012, Facebook bought Instagram for US$1 billion in cash and stock. “…Images and video content are growing in popularity – because a video is able to communicate message rich content faster than it takes to read a 140 character tweet.

Digital has not only changed how images are created, it has changed how accessible they are. Millions, rather than thousands, of images are created weekly now. Professional photographers siphon volumes of these off to stock image companies now. And more recently, stock images are in the form of videos. Because increasingly, video is the vehicle in which communications are carried.

“The rise of video is nothing new to advertisers and marketers. In fact we at Getty Images have been accommodating this gradual shift towards video for over 15 years because we have seen the way that technology is enabling content creators to capture content more easily and bring it to market quicker than ever before.

“This trend is driven by the continual consumption of visual content from existing technologies like cinema and TV, which have made audiences very visually very cognisant and fluent in a standardized visual language. Because of this, we have become very discerning about video. ”

“The need for video will rise exponentially as more advertisers begin to understand how video can help hook an audience quicker and for longer. The uptake of smartphones and proliferation of crowd-sourced content means that imagery is no longer defined by whether it is professionally produced or not; it’s about having a view point and connecting customers to a message that will affect them. ”

Getty’s partnership with Vimeo suggests that both companies consider that moving image will be useful to brands and businesses for a long time yet.

Getty’s main competitor Shutterstock also continues to grow. Latest figures show revenue for the third quarter was $59.6 million, a 41% increase as compared to $42.3 million in the third quarter of 2012. The company expands overseas, opening a European headquarters in Berlin, and driving image downloads to an all-time high of more than 25 million during the quarter,” said Founder and CEO Jon Oringer. “To meet these increasing demands for imagery, we’re adding thousands of high-quality images every day, offering more than 30 million in the collection.”

Fourth Quarter 2013; Revenue of $64 – $66 million. Full Year 2014; Revenue of $300 – $305 million, Adjusted EBITDA of $68 – $70 million.

Bespoke video production and our premium stock video brand ReeldealHD is a contributor to both Getty and Shutterstock with over 6000 HD clips.
We can also help you with a storytelling campaign with our bespoke video production services.



Peek of the Week [Stock video]

It’s Wednesday again and it’s the peek of the week!

We have been busy bees over the summer at the ReeldealHD HQ producing already upto 1200 Premium HD clips this year! So we like to share with you in our Peek of the Week our latest 4 showreels based on trend researched subjects;





Start creating your story with one of our clips and get in touch to license our content or to become a distributor and sell our 6000 Royalty Free Premium HD clips in your territory.


PACA 17th Conference Chicago video platform

We were asked again this year to capture the PACA industry conference in Chicago.

It was a packed 2 days seminar programme and networking event for the media license industry.

Not only did we capture over 11 hour+ long seminars we also created for the PACA together with Clipsan a video platform where attendees can catchup on seminars.  Registrants have free access and for a small fee they are available for all non conference attendees.

See our custom build platform here:


Washington, DC and Seattle, WA – Global alternative asset manager The Carlyle Group (NASDAQ: CG) and Getty Images management announced today they have formed a partnership to acquire Getty Images, Inc., a global creator and distributor of still imagery, video and multimedia products, from Hellman & Friedman for $3.3 billion. Carlyle will acquire a controlling stake in Getty Images, while Getty Images Co-Founder and Chairman Mark Getty and the Getty family will roll substantially all of their ownership interests into the transaction. Getty Images management, including Co-Founder and Chief Executive Officer Jonathan Klein, will also invest significant equity in the company.
“Getty Images consistently demonstrates growth, leadership and prominence as one of the world’s leading media companies. This partnership with The Carlyle Group reflects and bolsters our ongoing strategy, strong management team and the talent of our dedicated employees. We are delighted to collaborate with Carlyle, with its formidable pedigree and success, and take the business into its next phase of development and growth,” said Jonathan Klein, Co-Founder and Chief Executive Officer of Getty Images.
Mark Getty, Co-Founder and Chairman, added, “In seventeen years, we have built a business that has revolutionized the industry, with innovation at its core. I am confident that the partnership between Getty Images and The Carlyle Group will see the company’s success continue.”
Eliot Merrill, Managing Director of The Carlyle Group, said, “Getty Images is the premier, digital global marketplace for commercial visual content. We look forward to partnering with Mark Getty, Jonathan Klein and the talented Getty Images management team. We will harness Carlyle’s financial resources and global network to help take Getty Images to the next stage of product innovation and global growth.”
Andy Ballard, Managing Director, Hellman & Friedman added, “We acquired Getty Images in 2008 because we believed in its strategic direction, growth potential and ability to build on its leading position as one of the world’s premier media franchises. Our partnership exceeded our expectations, and has resulted in an outstanding investment for Hellman & Friedman. We’re confident the business is well positioned for future growth and success with The Carlyle Group.”
Carlyle Partners V, a $13.7 billion U.S. buyout fund, will provide equity financing for the investment. J.P. Morgan, Barclays, Credit Suisse, Goldman Sachs and RBC Capital Markets have provided committed debt financing for the transaction. The transaction is subject to customary regulatory approvals and is expected to close in 2012.
See some of our interviews with Getty at the Cannes Lions.

$380 Mln Dividend from Getty Images, Investors Makes Nearly All of its Money Back

According to PEHUB the Seattle-based Getty Images is launching a $275 million term loan that will be used to pay a special dividend of about $380 million, according to Moody’s Investors Services. Standard & Poor’s Ratings Services says Getty will use proceeds from the loan, along with $115 million in cash, to fund a roughly $379 milliondistribution to its shareholders.

Getty Images distributes still imagery, video and multimedia products. The company produced revenues of about $945 million through the 12 months ended December 2011, Moody’s says. In 2008, Hellman & Friedman acquired Getty Images in a deal valued at $2.4 billion. A trust representing certain Getty family members is also a shareholder, Moody’s says.

Hellman & Friedman invested up to $941.3 million equity in Getty as part of the buyout,according to SEC filings.

The $380 million dividend is the second time Hellman & Friedman will get paid. In late 2010, Getty paid out a $496 million dividend to its sponsors. In all, it looks like Hellman & Friedman has made back most of its investment in Getty Images.