4K Is Here!

Are you ready for 4K? Manufacturers are, and they are ramping up for the next phase in how we enjoy videos, both on mobile TV and via big screens. There are some hurdles, and although it seemingly took the better part of decade for most countries to transition into 720p/1080p HDTV, the next wave of ultra resolution definitely seems like it is on the fast track.

party

So just how big of a leap is going from HDTV to 4K? It’s big. Current HDTV specs come in at 1280×720/1920×1080, 16:9 ratio and 24p, 30p and 60i. 4K ramps up to a pretty big jump of 7680×4320. The same aspect ratio of 16:9 is in effect, but the frame rate is bumped up to 60p, for extremely high-definition, flicker-free imagery.

Companies are going full force with producing 4K sets, but the lack of content could be problematic. And that’s where we come in! The team at ReelDealHD is committed to providing consumers with next level products and services that add to the scarce library of 4K content.

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This week we are proud to announce that we will be contributing to the advancement of this next level technology and commencing our first 4K project. The beauty in 4K viewing is best exhibited through gorgeous patterns and hues. Because of this, it is fitting that we have chosen to bring the party to life by recreating a nightclub scene packed with dazzling lights and vibrant outfits.

Make sure to stay connected with ReelDealHD in order to get more information on 4K as well as a behind the scenes look at this weeks shoot.

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YouTube advertising revenue surges 50% to $5.6bn

Advertisers will spend a projected $5.6bn on YouTube in 2013, an increase of more than 50 per cent on the previous year, according to a report that underlines a shift away from traditional television ads. The sharp rise, which follows an explosion of viewing on mobile devices, comes as advertisers strive to reach younger consumers who have drifted away from television. Television’s share of advertising budgets has peaked after 30 years of growth and online video is now competing for ad spending. YouTube does not keep all of the advertising revenue that flows through its site, paying much of it to partners and “content creators”. The report, by media research firm eMarketer, predicts that YouTube’s net revenues will be $1.96bn once those partners have been paid, giving it 1.7 per cent of all global digital advertising spending. This is a larger market share than sites such as Twitter, AOL and Pandora, eMarketer said.

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“Video ad revenues are expected to increase significantly in coming years for YouTube’s US operations, particularly as mobile video viewership grows,” said the report. Television remains the biggest global recipient of ad spending globally: in the US advertisers are expected to spend an estimated $66.5bn in 2013. But eMarketer is projecting only modest increases over the next three years. “There’s ongoing fragmentation in viewing,” said Dan Cryan, senior director of digital media with IHS, a media research firm. “TV viewing is more or less flat but total video viewing is going up and that’s being driven by things like YouTube and Netflix.”

YouTube, acquired by Google in 2006 for $1.65bn, has more than 1bn viewers every month and attracts about a fifth of all advertising spending on US online video. It has faced competition from rival sites such as Hulu, which expects to generate $1bn in advertising revenues in 2013, but it has maintained its lead. Hulu, owned by Walt Disney, 21st century Fox and NBCUniversal, has twice explored a sale only to call off proposed deals at the last minute.

Heightened advertiser interest in YouTube comes as a new generation of online video production studios have sprung up to cater for a younger generation that watches most of its television programming online.

Investors are clamouring to get a foothold in these companies: Maker Studios, one of the biggest online video networks, recently brought in investors to join a shareholder list that includes Time Warner, Elisabeth Murdoch and Robert Downey Jr, the film star.

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How Virgin America Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane

When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane!

Virgin America Safety Video

The airline roped in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of renowned choreographers, producers and dance stars to give their safety video a full blown makeover. 36 dancersspent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango, b-boy and break dancing. The end result is this innovative piece of entertainment that has received over 5.8 million YouTube views, 430,000 Facebook shares and 17,000 tweets in less than 2 weeks!

Check out the full video below:

Behind the scenes:

The cast consisted of 10 So You Think You Can Dance alum, 2 former Olympians and 1 American Idol finalist. Watch this behind-the-scenes video to know more about the VX Safety Dance concept, the crew and the creative minds behind the campaign:

You can submit your dance moves at VXsafetydance.com and be part of Virgin America’s next safety video. What ‘s your take on this new approach to in-flight safety demonstrations? Ingenious or ineffective? Would you find this entertaining if you’re a frequent flyer? Share your views in the comments section below.

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“East meets West” – ReeldealHD launches HD stock footage aimed at the growing Asian market

There are currently more TV sets in China than there are people in the USA, and potential locked in to its vast 1.4 bn consumer base.

The Ministry of Industry and Information Technology of the People;s Repubic of china states that there were 1.1. billion mobile phone users in the country according to the released figures in December 2012 it also revealed that China boast well over half a billion internet users, that’s the worlds largest online populations. Of those netizens an impressive 91 percent are busy connecting on social media sites.

Focused on this emerging market we launch our royalty free stock video collection “East meets West”  with 223 brand new HD clips.

Start creating your story with this brand new HD video covering the following topics;

BEAUTY

EAST MEETS WEST BUSINESS

TOURIST COUPLE

COUPLE AT HOME

More Asian video content to follow, if you have any enquiries regarding licensing this content, want to become a ReeldealHD distributor or would like a bespoke video prodcution feel free to contact us 

The Value Proposition of a Video-Newsletter Program

So how does a small business, even one that’s done the one-time here’s-our-company video, manage to consistently get new search-optimized video content out the door? You do it by letting your customers know what’s latest and greatest at your business by publishing video-newsletters.

Local businesses have been sending out newsletters for hundreds of years, from parchment to postal service to email. Video-newsletters have the same intent; to let existing customers know all the new and interesting things you have to offer them in order to keep them coming back to buy more. And of course ideally they’ll tell their friends and family about what your business has going on in terms of new products or services, sales and promotions, your community or charity activities.

So what are the tentacles a video-newsletter can use to reach out with its easily-digested visual information?

Video Play Pages

First are video play pages for every video-newsletter, fully-optimized for deep indexing and rich snippets generation in Google search results. These individual pages can rank on their own in the main Google search results and in the Google Videos index, too.

Each time you add a new video-newsletter on its own video play page it contributes to your website’s overall ranking criteria. Google is always checking to see if there’s fresh material on your site, so consistently publishing optimized video-newsletters is an ideal ‘content marketing’ tactic. Over time, your website can build up a whole video section replete with video-newsletters, plus any other video content you create.

Video-newsletters are ideal for posting on your Facebook Business Page, your Google+ Business Page and Google Local / Maps Page, and even on Twitter.

E-Mail

Another sticky tentacle is e-mail. Based on a key assumption that today’s video and mobile device oriented customers are not as likely to read lengthy passages of static text, then the e-mail newsletter is the perfect vehicle in which to deliver a video-newsletter.

Video-newsletters can also work as a solid conversion tool, meaning a viewer can be linked from a video-newsletter right to a web page that provides an offer, a coupon, an e-mail form. You can track real business being done and leads being generated.

From an understanding of the breadth of local online marketing activity that can theoretically be done, to the narrow width of time small business owners actually have to tackle it, running a hands-on video-newsletter program on one’s own is just not in the cards. Remember how gung-ho people got with blogging only to see it peter out after a spell? This new customer communications tool is going to need specialty skills and a dedicated, on-going effort to make it pay off.

The fact remains that if a local business cares about the importance of being highly visible on Google and understands that consistently adding quality content to its web and social media sites is a core driver to get there . . . and that today’s consumers are consuming online video at an extraordinary rate of growth . . . then a permanent video-newsletter program makes perfect sense. If you like to start a video newsletter campaign we can help you throughout, for SME’s we have developed an exiting new product that we will launch in September and will include affordable pre-packaged commercials that can be personalised to your business. If you like to know more get intouch erwin@reeldealhd.com.

Five Reasons Advertisers Should Adopt Interactive Pre-roll

A recent study, conducted by in-stream advertising specialist AdoTube, measured 9,500 digital brand campaigns and nearly 13.5 billion impressions over a period of three years. In their study, they found that while pre-roll video ads drive the highest completion rate, both the viewers and advertisers have stronger experiences with interactive pre-rolls globally.

Five Reasons Advertisers Should Adopt Interactive Pre roll

Today, pre-rolls have been transformed to offer interactive functionality that enables customized advertising experiences to deliver higher acquisition, conversion and retention rates compared with traditional online advertising.

Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units:

1. Interactive and willing viewership

An average of 69.2% of users actively engages with interactive pre-roll by clicking through, watching the whole video or dismissing the units. But the word “dismiss” is not often a beloved term in digital advertising. However, though initially unintuitive, the study discovered that including the dismiss button can actually reduce page abandonment by as much as eight percent.

When the Polite Pre-Roll®, an interactive pre-roll, was introduced in 2009, it revolutionized online advertising by giving viewers the option to continue watching or to dismiss an ad after five seconds. That simple element of control, or enabling users to dismiss the ad, has had profound implications on the way consumers around the world experience and perceive advertising.

Other forms of this creative launched around the same time, such as TrueView. However, AdoTube’s format has proven to be most successful, with 11% dismiss rates, much lower compared to TrueView’s 55% to 85% rates.

Discovering that the “dismiss” option yields higher retention rates is significant. Although the psychology behind this phenomenon is complex, it is easily expressed; the more people feel they can control the experience, the more likely they are to watch it. This is contrary to how most advertisers think; they are afraid to give users the power to opt out of their ad.

If a user chooses to dismiss the interactive pre-roll, they are provided with an opportunity to re-engage with the ad or visit the brand’s website at their own convenience. This is relatively non-intrusive, yet very effective, for allowing interaction when the user is ready, or in the purchase mindset, to view the video.

2. Global support and growth of brands

As technology continues to evolve alongside the growth of global brands, enforcing message continuity from country to country can be a challenging – and costly – undertaking. To meet this need, interactive pre-roll allows for the same assets to be adjusted for different regions and are made easily updateable to tailor to each audience. This provides advertisers with a flexible, resourceful and global-centric campaign that maintains a consistent message despite differing geographies.

Global adoption of interactive pre-roll proves effective in numerous markets. In a recent study conducted by AdoTube, the highest interaction rates were found in Russia at 8.6 percent, followed by 8 percent in Southeast Asia, 6.5 percent in Middle East, and 5.6 percent in India. The more mature markets (i.e. Australia, Canada, UK, & US) also saw stronger performance. More specifically, Canada has shown strong, consistent growth for in-stream video quarter over quarter, and ran twice as many campaigns in Q4 2012 vs Q3 2012.

Also, to note – Q4 proved to be the most active across all global markets for online video, an indicator of continued growth for the sector.

Five Reasons Advertisers Should Adopt Interactive Pre roll

Global adoption of interactive pre-roll proves effective in numerous markets.

3. Delivers more qualified views and clear call-to-actions

Compared to standard pre-roll, interactive pre-roll boasts higher engagement rates, therefore driving its users to be more likely to retain the information or respond to the call-to-action feature. For example, in a recent “Just for Men Autostop” campaign that included both interactive and standard pre-roll, interactive pre-roll exceeded success metrics in comparison to its counterpart. The interactive video delivered 10% higher engagement rates, lifted brand awareness 2X more effectively and achieved 42% higher brand favorability than the standard pre-roll unit. This makes sense, since the user can view, read, and hear the message throughout the ad spot using an interactive unit. In contrast, a standard pre-roll invites the user to be engaged only when the brand message is explicitly delivered – usually in the last 2-5 seconds of a spot.

Five Reasons Advertisers Should Adopt Interactive Pre roll
Furthermore, with interactive pre-roll, the user is self-electing to consume the brand messaging, resulting in a greater probability that they will engage with the call-to-actions – which, in interactive pre-roll, are more aesthetically and seamlessly presented than a standard pre-roll unit. Overall, these features foster positive user experiences, generating a “stickiness” that increases brand recall.

4. Complements programmatic ad buying

With programmatic marketing, advertisers combine data with real-time systems to essentially automate the delivery of targeted ads. The value is not only being able to target consumers with precision, but to do so quickly, in a way that allows the advertisers to adjust a campaign if it isn’t delivering. To complement this demand-side strategy, interactive pre-rolls are also flexible, providing advertisers to quickly change their messages or call-to-actions to meet campaign targets. In contrast, the process to adjust a standard pre-roll, or to re-produce its spot, is simply too slow, inefficient and costly. In this instance, standard pre-roll fails to keep up with the automatic processes of programmatic buying.

This is extremely important in a progressively multi-screened world where brands are trying to maximize their advertising between TV and digital video devices (computers, mobile, and tablets). These mediums should complement each other. In order for that to happen, advertisers need customizable, nimble, and intelligent ads that are engaging across device.

5. Boosts evolution of creative technology and intelligence across screens

It is important to note that interactive pre-rolls have also evolved from giving viewers the option to dismiss ads to a true user-directed experience. Let’s take a look at AdoTube’s Ad Selector, the functionality that allows advertisers to feature multiple videos, giving users the choice of which video to watch and when. This allows an advertising conglomerate to feature several products or promotions of a particular brand, or even multiple brands of the same conglomerate, and see which user is attracted to which ad the most.

After conducting this same experience with numerous control groups, the advertiser is given ample, invaluable insight into the “who, what, where and why” of their consumer base – which audiences were most drawn to their product, specific product preferences, and when and where the message was delivered to capture attention. Advertisers can then leverage this data to drive strategy across all mediums that is most relevant for their audience.

Many companies are taking advantage of new developments in in-stream video, but not all pre-rolls are created equal. Interactive pre-rolls return the control to the consumer, while still providing brands with the data needed to drive intelligent advertising and the flexibility to adapt to multiple screens, global demands and campaign changes. These units are a win-win for the advertiser and the consumer, and will continue driving the evolution of the video industry.

Currently we are working on an exiting new product, the development of 15 and 30 sec, pre and post roll commercials as part of our stock library ReeldealdHD offering. These “Directors Cut” commercials are the easy and affordable solution for SME advertisers. Stay tuned for more exiting news on this soon, in the mean time if you would require a pre- or post roll commercial please get in touch: erwin@reeldealhd.com

Peek of the Week!

Stock video production for our inhouse library ReeldealHD covering the simple life, bringing us back to the basics. Enjoying the little things in life with friends and family… we called it LIVELIFE based on our creative trendresearch;

Global populations are shifting and becoming more diverse. Technology has ushered in a new era, transforming behaviors around how and when we connect with others and how we live our lives. Environmental and financial concerns, meanwhile, have helped solidify a new set of priorities for most that emphasize the importance of relationships, community and the planet. As these and other changes increasingly impact our lives, supporting visuals must quickly adapt to accurately reflect the human experience. Unnatural, posed shots of groups and individuals are giving way to candid imagery that provides a glimpse of modern day life: everything from the unique to the imperfect, the emotions and the experiences that ring with the utmost authenticity.

If you are interested in licensing any of our over 5000 HD clips please get in touch with erwin@reeldealhd.com