Could this music video a featuring 11-year-old reality star be one of the most watched music videos of the year?

It’s not even half way through 2014 but it seems there could be a contender for the most creative music video of the year in Sia’s Chandelier.

The three minute and 51 second clip to her emotional ballad has rocketed to over six million views online in just eight days – and the singer doesn’t even make a single appearance in it.

The star of the show is 11-year-old Maddie Ziegler – best known for reality television series Dance Moms – who has been praised for her incredible performance.

The cinematic video had over a million views within 24 hours and follows an animated Ziegler as she dances around a derelict house, jumping on mattresses and playing with curtains.

It has gained some A-List fans, with talk show host Ellen DeGeneres taking to social media to share her love of the quirky songstress. See for yourself;

It even has resulted in some cheesy parody by  comedian Jimmy Kimmel broadcasted on American TV;


Facebook’s Video Ads Risk Alienating Users

Facebook said it would begin selling video advertisements later this week, a move that may help the social-networking giant capture a share of the annual $66.4 billion TV advertising market.

Some advertisers rejoiced Tuesday when Facebook introduced long-awaited video advertisements. A bigger question is how users will react.

Marketers “have to be sensitive,” said Tony Pace, chief marketing officer for the Subway sandwich chain, which advertises on Facebook. “If someone said [this video ad] is going to run whether consumers want it or not, that would give me pause,” he said.

Facebook said its first video ad, a teaser for the coming sci-fi film “Divergent,” would begin appearing Thursday, marking an effort by the world’s largest social network to grab a slice of the $66 billion annual U.S. TV advertising pie.

The video ads, which the company says are still being tested to a limited number of users, will start playing automatically as users scroll through their news feed, the central real estate in Facebook’s desktop and mobile platforms. They will initially play without sound; users can stop the ad by scrolling past it in the news feed.

Some users are wary. “This may be the proverbial straw that breaks the camel’s back,” said Lee Kirschbrown, a senior citizen in Tampa, Fla., who is irked by existing Facebook ads. Video ads “will only make me madder,” he said.

Facebook said its first video ad, a teaser for sci-fi film ‘Divergent,’ would begin appearing Thursday. Shown, Facebook headquarters in Menlo Park, Calif.Associated Press

In a November survey of 735 Facebook users by global marketing consultancy Analytic Partners, 83% of users said they would find video ads “intrusive” and would likely “ignore” them.

Marketers are more enthusiastic. “Video is really powerful,” said Shelby Saville, managing director at Spark, a media-buying unit of Publicis “Using sight, sound and motion is a way to get consumers to have an emotional connection to the brand, if it’s well done,” she added.

Video advertising isn’t available to all advertisers, and Facebook didn’t say when it would expand the offering.

Many advertisers will be priced out of the market. Facebook is charging around $2 million per day for the ability to reach its 140 million U.S. users aged 18 to 54, according to media buyers. Some media buyers said they found the price surprisingly high.

Facebook began pitching advertisers on video ads about a year ago, giving several advertisers and media buyers a sneak peek last January during the Consumer Electronics Show in Las Vegas. In September, Facebook began quietly testing auto-play videos.

Subway was among the companies that placed ads containing video that users had to start manually. Mr. Pace of Subway said roughly 88 million people saw the ad and “millions” of people clicked on it. “It worked pretty darn well,” he added.

Media buyers said advertisers would be more interested in video ads if Facebook allowed them to better target specific sets of users. Facebook currently allows advertisers to target video ads by gender and age, but not by interests, as it does for traditional ads. “Advertisers always need more data than simply impressions and reach,” said Vik Kathuria, global head of digital investment at Mediacom, a media buying firm owned by WPP.

“This news further confirms that Facebook has abandoned social marketing in favor of standard push-style ads,” said Forrester Research analyst Nate Elliott.

Ad experts say it is no surprise that a movie studio was the first video advertiser, since consumers typically are more interested in movie trailers than ads for more mundane products like soup or toilet paper.

“A movie is perfect for this,” said Jordan Bitterman, chief strategy officer at Mindshare, the media buying agency that brokered the ad deal for Lions Gate Entertainment  “Americans love films and when you show a movie trailer there is always going to be a certain part of the audience that really likes it,” he added.

How Virgin America Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane

When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane!

Virgin America Safety Video

The airline roped in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of renowned choreographers, producers and dance stars to give their safety video a full blown makeover. 36 dancersspent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango, b-boy and break dancing. The end result is this innovative piece of entertainment that has received over 5.8 million YouTube views, 430,000 Facebook shares and 17,000 tweets in less than 2 weeks!

Check out the full video below:

Behind the scenes:

The cast consisted of 10 So You Think You Can Dance alum, 2 former Olympians and 1 American Idol finalist. Watch this behind-the-scenes video to know more about the VX Safety Dance concept, the crew and the creative minds behind the campaign:

You can submit your dance moves at and be part of Virgin America’s next safety video. What ‘s your take on this new approach to in-flight safety demonstrations? Ingenious or ineffective? Would you find this entertaining if you’re a frequent flyer? Share your views in the comments section below.


Peek of the Week – The Cute Edition

It’s all about the animals this week on the Viral Chart, well almost. There’s a piece of Honda video marketing that was too good to pass up but we’ll get to that after a series of delightful animal based clips.First up is the world’s first dog powered Rube Goldberg machine. The fact that the video thumbnail contains a shot of a clutch of Labrador puppies in a red wagon has probably helped this clip’s view count skyrocket.

1. Dog Goldberg Machine

Now onto cats, the rulers of the Internet, not everyone likes cats though, some people wish they would be more like dogs. O2 have realised that dream.

2. Be More Dog

Remember that clip of the whale being serenaded by the Mariachi band? This is the sequel:

3. Seal Sax Serenade

Originator of one of the greatest Rube Goldberg machines of all time, here is that new Honda ad:

4. Honda – Hands

Lastly this week and not cute at all – its a showdown on This Morning. Warning, this might make you angry:

5. Holly Willoughby Loses Her Cool With Katie Hopkins

Brics set to eclipse western digital appetite

Media and entertainment companies are facing sharp changes in their global customer base over the next four years as a growing middle class in Bric countries and other fast-growing markets narrow the gap between digital media “haves” and “have-nots”, a new forecast cautions.

PwC, the audit and consultancy firm, sees Brazil, Russia, India, China and the once small media markets of the Middle East, north Africa, Mexico, Indonesia and Argentina doubling their share of global entertainment and media revenues to 22 per cent by 2017, even as digital “tipping points” transform larger western markets.

China, now the fifth-largest media market, will overtake the UK and Germany to become the third largest after the US and Japan by 2017. Brazil will pass Canada, South Korea and Italy to become the seventh largest and India will pass Australia to be just outside the top 10, PwC forecasts.

On a global basis, mobile internet revenues will surpass those from fixed broadband by 2014, PwC predicts, and the spread of smartphones and tablets enabled by mobile broadband will take digital entertainment and media spending to 44 per cent of the total in mature markets by 2017.

This growth in smart devices is “democratising” access to media, said Marcel Fenez, head of PwC’s global entertainment and media practice. “Two to three years ago, penetration of smart devices was low.

“They were expensive and only available in certain markets, and the infrastructure wasn’t there to support them,” he noted, adding that the challenge for media companies would be to understand and serve their new, more international customer base.

Even as consumers shift their consumption to digital media, however, they are still proving reluctant to shift spending proportionately, suggesting that the media industry’s concerns about exchanging traditional dollars for “digital dimes” will persist.

Consumer spending on digital content, which accounts for just 9 per cent of entertainment and media revenues, will grow to only 16 per cent by 2017, forcing media companies to rely more on advertising, business-to-business revenues and other digital income.

Digital advertising revenues will continue their rapid growth, PwC predicts, but gaps will persist between the percentage of advertising spent online and the time consumers spend on digital platforms.

This was because advertisers still needed better cross-media measurement tools, Mr Fenez said, noting that “measurement standards have generally tended to lag the developments in the media”.

PwC, which forecasts a tipping point where home video revenues overtake box office takings in the US in 2017, predicts a blurring of the lines between technology and media companies as groups from Google’s YouTube to Netflix, the streaming video platform, invest in producing their own content. There is “a race for content,” Mr Fenez said

Think social media will drive viewers to TV programs? Think again

Content owners increasingly are turning to social media in hopes of being able to deepen relationships with regular viewers, and, perhaps more importantly, to attract new or occasional viewers to specific programming. But a new study suggests that while social media can help enhance existing relationships with viewers, if it’s used to often, it efficacy decreases. And, in the case of non- or infrequent  viewers, social media may have little–if any impact–on drawing them into the fold. The study, from the Council for Research Excellence, found that word-of-mouth is far more likely—five to 10 times more so–to attract new or infrequent viewers to a TV show than Facebook, Twitter, or other social apps.

“While our ‘Talking Social TV’ study found social media incrementally influential in drawing viewers to new shows as opposed to existing shows,” said Beth Rockwood, senior vice president, market resources, of Discovery Communications, who chairs the CRE’s Social Media Committee, “these latest findings suggest social media may have a stronger role in building relationships with a show for existing viewers than in drawing newer viewers to that show. If programmers already have a regular viewer watching their show, they can engage them further.”

The study helped the CRE identify two distinct types of viewers—the “repeaters” and the “infrequents,” Rockwood said. It also helped it “understand the relative roles of demographics and program genre in determining the impact of social media, and to observe the effects of different forms of communication on viewers.”

For instance, the study found that social media holds more sway with repeaters who are over 55 and white, and for infrequent viewers who are Hispanic, African American and male. It is also interesting to see the type of content that has most impact.

Screen Shot 2013-07-01 at 13.58.23

CRE said a second study into the relationship of social media and TV viewing, encompassing a lengthier survey of respondents using mobile apps as diaries, is expected to launch later this year.

The academic review of the study was conducted by a team including The Wharton School of the University of Pennsylvania, the Simon School of Business at the University of Rochester, and The Hebrew University of Jerusalem.

Some other findings include:

  • For repeaters, the first encounters with offline word-of-mouth, or a one-to-one electronic communication such as an email or text, or a social-media communication, are related to higher viewing — while subsequent communications can have diminishing returns.
  • For repeaters, those receiving an initial social media message were found more likely to watch a show by one percentage point, with diminishing returns after each additional exposure to a social media message.
  • For infrequent viewers, social media and show promos were found to be less related to high viewing than offline word-of-mouth, which peaks at a four-percentage-point increase in the likelihood of sampling the show.  More than five social media exposures are needed to obtain the same one-percentage-point lift as one offline word-of-mouth exposure for these infrequent viewers. This suggests social media plays a role in encouraging sampling, but a smaller one;
  • Social media plays a stronger role for genres such as reality (a nearly four-percentage-point increase in likelihood of watching), sports (more than a two-percentage-point increase) and talk shows (approximately a one-percentage-point increase).

The CRE is an independent research group funded by Nielsen.

Click here for more details on the research.

comScore May 2013 U.S. Online Video Rankings

comScore, released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at, ranked as the top online video content property in May with 154.5 million unique viewers, followed by Facebook with 60.4 million, AOL, Inc. with 53.8 million, VEVO with 52 million and NDN with 46.5 million. Nearly 41 billion video content views occurred during the month, with Google Sites generating the highest number at nearly 14 billion, followed by AOL, Inc. with 839 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Video Viewers

Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 182,217 40,953,776 1,247.9
Google Sites 154,537 13,958,260 436.7
Facebook 60,429 727,383 26.1
AOL, Inc. 53,845 838,934 64.2
VEVO 52,024 591,209 37.9
NDN 46,457 505,339 78.5
Microsoft Sites 45,179 541,503 36.9
Viacom Digital 43,676 415,654 41.2
Yahoo! Sites 43,625 342,432 72.7
Amazon Sites 33,740 163,817 17.8
Turner Digital 32,975 276,951 41.7

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 15.8 billion video ads in May, with BrightRoll Platform ranking #1 with 2.6 billion ad impressions. Google Sites came in second with nearly 2.6 billion ads, followed by with 2.1 billion, with 2.1 billion, Hulu with 1.7 billion, Specific Media with 1.4 billion and TubeMogul Video Ad Platform with 1.2 billion. Time spent watching video ads totaled 6 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.3 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 96 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 71.

Top U.S. Online Video Ad Properties Ranked by Video Ads*

Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 15,844,581 6,042 96.5 53.1
BrightRoll Platform** 2,624,509 1,340 16.2 52.5
Google Sites 2,553,208 233 23.7 34.9† 2,128,167 742 23.9 28.9† 2,098,981 1,000 15.8 43.1
Hulu 1,666,610 653 71.3 7.6
Specific Media** 1,411,102 552 12.5 36.5
TubeMogul Video Ad Platform† 1,225,897 349 13.5 29.4
Tremor Video** 882,522 459 11.6 24.5
Videology† 632,899 262 8.1 25.1
AOL, Inc. 630,551 296 12.1 16.9

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The May 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 50.2 million viewers. Fullscreen held on to the #2 position with 36.5 million viewers, followed by Maker Studios Inc. with 32.4 million, Warner Music with 32 million and ZEFR (formerly MovieClips) with 27.5 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (63 minutes per viewer), followed by Maker Studios Inc. (48 minutes per viewer). VEVO streamed the greatest number of videos (562 million), followed by Maker Studios Inc. (433 million).

Top YouTube Partner Channels* Ranked by Video Viewers

Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 50,238 561,631 36.1
Fullscreen @ YouTube 36,486 284,829 23.8
Maker Studios Inc. @ YouTube 32,371 432,854 47.5
Warner Music @ Youtube 31,956 176,509 17.7
ZEFR @ YouTube 27,497 130,772 13.5
The Orchard @ YouTube 24,313 90,023 10.4
Machinima @ YouTube 21,371 349,628 62.6
UMG @ YouTube 19,838 68,297 9.9
BroadbandTV @ YouTube 16,451 112,491 21.6
SonyBMG @ YouTube 16,250 44,173 8.3

Other notable findings from May 2013 include:

  • 84.8 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 27.9 percent of all videos viewed and 2.6 percent of all minutes spent viewing video online.