How Virgin America Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane

When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane!

Virgin America Safety Video

The airline roped in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of renowned choreographers, producers and dance stars to give their safety video a full blown makeover. 36 dancersspent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango, b-boy and break dancing. The end result is this innovative piece of entertainment that has received over 5.8 million YouTube views, 430,000 Facebook shares and 17,000 tweets in less than 2 weeks!

Check out the full video below:

Behind the scenes:

The cast consisted of 10 So You Think You Can Dance alum, 2 former Olympians and 1 American Idol finalist. Watch this behind-the-scenes video to know more about the VX Safety Dance concept, the crew and the creative minds behind the campaign:

You can submit your dance moves at VXsafetydance.com and be part of Virgin America’s next safety video. What ‘s your take on this new approach to in-flight safety demonstrations? Ingenious or ineffective? Would you find this entertaining if you’re a frequent flyer? Share your views in the comments section below.

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7 Essential Video Settings to Check Before Shooting your video:

When every day shooting new content its important not to loose track on the important essentials things.
Thats’ why we create a list of things to check before you hit the record button on your camera.

1.) Resolution & Frame Rate: This is vitally important when shooting with multiple cameras each camera needs to have the exact same resolution and frame rate.  Making footage settings match each other will make it so much easier to edit.

2.) White Balance: Important to make sure color temperatures look natural.  This is crucial to remember when going inside then outside (or vice versa) because color temperature of light is different outdoors than indoors. Make the time to adjust your white balance properly with every set-up.

3.) Gain or ISO: Your Gain and ISO settings make sure your image is properly exposed. Higher ISO settings are for low light and lower ISO settings are for bright lights.  Higher ISO settings also equals more camera noise and lower ISO settings makes a cleaner image.

4.) Scene Profile (Picture Profile) Mode: The correct picture style can make or break your image.control over the image in post.  Looking for more control over the contrast and saturation to your image? Use a neutral setting. Looking to do less work in post? Try using a standard setting.

5.) Shutter Speed: A great rule of thumb is to double the frame rate you are shooting and that will be your shutter speed.  A good setting for 24p footage is 1/50th, a good setting for 60p footage is 125th, and so on.

6.) Aperture or F-Stop Settings: Knowing what F-Stop settings to go with really depends on the type of lens you are using. Knowing your lens’s maximum aperture will help you choose the best f-stop setting for the situation. A general rule of thumb is a lens will generate the sharpest image towards the middle of the glass..  So a setting like f5.6 may be good.  But to create moreshallow depth of field f2.8 or lower may be better

7.) Focus: Nothing is worse than having great exposure settings only to pull up your footage and find a crucial shot was out of focus so use the focus assist in your camera.

If you would like more FREE advise on shooting your next video get in touch !  Looking for content to use in your next video? Make sure you check ReeldealHD or Greenscreenfilms.com and choose from over 5000 HD premium RF stock footage clips perfect for your next project.

Walmart Turn To Online Video with “get on the shelf” original series

Walmart, the world’s largest retailer and biggest private employer, has launched its first ever web series aimed at giving the American public the opportunity to decide which new products get to go on the their shelves, both on and offline. Wrapped up in a reality series format, the first episode features products from four U.S. entrepreneurs, picked from thousands of entrants to a crowd sourcing product contest. The four showcase their merchandise and the one that proves the most popular with the audience wins the chance to see the retail giant stock and sell it. There are five weekly shows in the series, the first one is launched today with the others following suit on a weekly basis through to October 22nd. Products included on the first show include a line of gourmet scented stuffed animals and a brilliant wheelchair for infirm or injured dogs. You can see the full list of finalists and their wareshere (Elvis Presley Bedding Collection anyone?)

Viewers can visit the Get On The Shelf site and vote online for their favourite product/entrepreneur each week. The series is produced by the digital studio team behind Shark Tank’s Mark Burnett so the format is a pretty tried and tested one. To drive further engagement, viewers are given just 72 hours after each episode goes live to vote. The winner, based on the amount of pre-orders gained, will receive additional marketing support from Walmart. You can see the first show here (at time of writing it’s still shown as unlisted on YouTube):

Kelly Thompson, Senior VP of Merchandising for Walmart.com is excited for the project and confirms that:

Get on the Shelf celebrates the resilient and tenacious spirit of American entrepreneurs, many of whom have been working hard for a big break like this. The web series creates more exposure for finalists to share their inspiring stories, which makes for captivating reality TV that’s also interactive since American consumers can vote for the next great product at Walmart.com.

Peek of the Week – The Cute Edition

It’s all about the animals this week on the Viral Chart, well almost. There’s a piece of Honda video marketing that was too good to pass up but we’ll get to that after a series of delightful animal based clips.First up is the world’s first dog powered Rube Goldberg machine. The fact that the video thumbnail contains a shot of a clutch of Labrador puppies in a red wagon has probably helped this clip’s view count skyrocket.

1. Dog Goldberg Machine

Now onto cats, the rulers of the Internet, not everyone likes cats though, some people wish they would be more like dogs. O2 have realised that dream.

2. Be More Dog

Remember that clip of the whale being serenaded by the Mariachi band? This is the sequel:

3. Seal Sax Serenade

Originator of one of the greatest Rube Goldberg machines of all time, here is that new Honda ad:

4. Honda – Hands

Lastly this week and not cute at all – its a showdown on This Morning. Warning, this might make you angry:

5. Holly Willoughby Loses Her Cool With Katie Hopkins

Online video, social driving huge gains in online advertising

Online video, social driving huge gains in online advertising

A new report from Strategy Analytics is forecasting global online ad spending will exceed $100 billion in 2013, driven primarily by spending on online video and social media.

Overall ad spend in 2012 was estimated at $462 billion, SA said, an increase of 3%. The research company said it expects spending to grow at least another 4% in 2013, and cross the $500 billion mark by 2014.

Total online spending is forecast to top $102 billion this year, an increase of 14%, and make up more than 20% of the total global ad spend.

Online video is the fastest growing segment of the market, SA said, with year-over-year increases of 38% globally. Spending in the segment has more than doubled over the past four years.

Online video ad spending in the U.S. is expected to increase 31% from 2012 to 2013, Europe could rise 35% and Central and Latin American (CALA) spending is expected to increase 55%.

“By 2018 we expect online video advertising will represent around six percent of annual spending on TV advertising,” analyst Leika Kawasaki wrote. “The longer term growth story for online video advertising is one of the most exciting in advertising. The key issue is where will the growth come from: will spending transfer from TV or will it be incremental to existing spending?”

Kawasaki said online video advertising revenues remain a fraction of TV advertising.

“The 30-second slot remains unmoved by the numerous online formats emerging and represents a single, monolithic spending format compared to the relatively fragmented state of online,” Kawasaki said.

SA said the online advertising market surpassed $30 billion in 2012, and forecast an increase to $35 billion in 2013.

The researcher said it expects dramatic growth to continue in CALA over the next five years as the market takes advantage of the 2014 World Cup and 2016 Summer Olympics.

Video Styles To Consider when you start with Video

If you consider or using currently video there are endless possibilities. But to find a style or format that works for you we’ve listed 7 examples.

1. Live-Action (shooting video with a personality)

Pros: Can be simple, quick, and cheap. Helps an audience form a human connection to the brand.

Cons: You need a person who is worth connecting to. Not always cheap to produce because if it’s used to its fullest extent, it can become expensive. If done poorly, it can have the opposite effect and reflect poorly on your brand.

2. Screencasts (images with audio narration)

Pros: Really simple to do. Really only require a computer for screen capture software and a microphone. Doesn’t take a lot of time to create and edit.

Cons: A limited amount of products and services can use this. Mostly tutorials and walk-throughs of products and services, especially if they’re web-based.

3. Motion Graphics (kinetic text, animated videos)

Pros: Can communicate a lot and keep audiences engaged. A higher level of perceived credibility and professionalism. Quick and straight to the point.

Cons: Time-consuming to create. Hiring someone who can do it can make it expensive, although not as expensive as live-action when you do live action “well.”

4. Behind the Scenes (following a photographic shoot other event)

Pros: Keep audiences engaged and gives them a feeling to be part of the experience.

Cons: Being used a lot now, and its just not the real thing viewers rather watch a video specially created for them.

5. Live Streaming

Pros: Highly engaging. Allows interaction with the audience. No need for expensive equipment, especially with Google+ Hangouts on Air and the YouTube live streaming feature that is being rolled out to everyone.

Cons: If you want to “go for it,” it can get expensive. You need an existing audience to make it worthwhile.

6. Greenscreen (presenter against green backdrop that can be customised in post production)

Pros: Can be used on any and small locations, using a greenscreen, and is extremely flexable, background can be any colour or image/logo and combined with strong graphics it can work very well.

Cons: Could be perceived as static and if to long will get boring.

7. Slideshows

Just don’t do these. Photos are photos. We want video!

If you would like more free advise on how to create effective videos that drive results then get in touch erwin@reeldealhd.com