Online Video Uploads Double In Past Four Years [Report]

The number of adult Americans who watch online video has risen to 78% while those who upload video to the internet has doubled since 2008 from 14% to 31%. The findings, from Pew Internet, also confirm that 18% of adult internet users post videos they have created or recorded themselves and that mobile devices are playing a huge part in the increase of online video activity. It’s a pretty lengthy report but Pew have summed it up in this short video:

Online Video In The U.S: Main Findings From The Pew Report

  • The percentage of online adults in the U.S. who use video sharing sites like Vimeo or YouTube has grown from 33% to the current figure of 72% since 2006.
  • 27% of adult Internet users have uploaded a video to the Internet for others to watch or download while 18% have posted videos that they have taken or created themselves.
  • 41% of 18-29 year-old internet users and 36% of 30-49 year-old internet users post or share videos online.
  • 36% of adults have downloaded a video to a mobile device or desktop to watch later.
  • 56% of adults watch informational or ‘how to’ videos.
  • 35% of adults who post videos online (11% of all adult internet users) hope to see their video go viral

What Americans Watch And How They Watch It

78% of adults with internet connections watch or download video, that up from 69% four years ago, according to the Pew survey. An average of 72% of adults regularly watch video via sites like YouTube although this number is considerably higher amongst 18 to 29 year olds. 45% of users aged between 30 and 49 download videos to watch later on their desktops or mobile devices.

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report]

As with the previous 2009 report, Pew found that comedy and educational videos were the most highly watched types of content with 57% of all online adults saying they watch comedy videos and 50% of online adults saying they watch educational videos. These two genres are now joined at the top of the list by how-to videos, watched by 56% of online adults, and music videos. 50% of all online adults now watch music videos compared to 32% in 2009.

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report]

What Americans Upload And Why They Upload It

34% of Americans aged between 18 and 29 uploaded a video to the internet for others to watch, while 28% of those surveyed in the same age range uploaded a video they had created themselves.

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report]

As the above chart shows, the younger the participant, the more likely they were to post and share videos online. 71% of video posters uploaded to social networking sites, 40% used their mobiles to record video while 23% used a mobile app to upload video to the internet.

58% of those who uploaded video content chose to post video of friends and family rather than overly scripted footage. 45% uploaded a video of their pet or another animal.

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report]

Video Sharing Sites

The Pew survey credits sites like YouTube and Vimeo as the driving force behind the increase in uploading activity. Usage of these sites have increased from 33% to 72% since 2006.

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report]

Kristen Purcell, Associate Director of Research at Pew confirmed that:

As the online video culture grows – fueled by video-sharing sites, mobile phones and online social networking – posting videos online is becoming a mainstream online behavior

Pew’s findings are from a survey of 1,003 adults conducted this summer. You Can download the report from this page.

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