Juniper Research recently predicted that more than two billion people would be using mobile TV and video viewers by 2017, driven by better screens and more powerful processors.
The company now follows up by saying revenues from the market will reach $9.5 billion within the next four years, which is up from $4.5bn in 2013.
North America, Western Europe and the Far East and China, will be the top markets for mobile video consumption, generating more 80 per cent of the total revs collectively.
Meanwhile, Latin America is said to become an important market to watch for mobile TV, what with the World Cup and Olympics taking place in the region in 2014 and 2016 respectively.
The growth is attributed to users becoming more familiar with streaming and also paying via subscription or pay-per-title, such as via Netflix or iTunes. This will prompt the development of new business models.
Tapjoy project PopcornflixGold is one such option of an alternative mobile movie streaming service offering free films in exchange for ad engagement.
Mobile operators are set to face challenges in the streaming market, with pressure on network capacity and finding ways to profit from video and TV usage.
Sian Rowlands, report author, Juniper Research, said: “In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing.”
Just last week, BlackBerry teamed Crackle for a mobile TV push and declared mobile entertainment was important.