Top 20 most shared social video ads during November 2012

#1 Most Shared Social Video Ad for November = Dumb Ways To Die is a safety message-come-music-video, with a catchy tune and a lot of bloodshed. Released by Melbourne Metro to warn travelers about the dangers of rail travel, the clip showcases the many mind-bogglingly stupid ways to kick the bucket in an effort to teach viewers about rail safety.

The catchy tune sweetly details through a series of increasingly ridiculous demises as the animation plays out the lethal action. The Mr Men-like creatures set fire to themselves, get bitten by rattlesnakes and use their private parts as piranha bait, an animated gore-fest that has earned over 2 million shares.

Put together by McCann Melbourne, the clip sounds traumatic, but is quickly becoming one of the year’s most shared ads, thanks to a healthy dose of humour, smart animation and a song that you can’t stop humming.

Top 20 most shared social video ads during November 2012

  1. Melbourne Metro – Dumb Ways To Die  – 2,101,594 Shares

  2. Red Bull – The Athlete Machine – 873,597

  3. Air new Zealand – An Unexpected Briefing – 771,131

  4. Activision: Call of Duty – Black Ops 2(Surprise) – 399,900

  5. BarackObamadotcom – President Obama “I’m Really Proud Of All Of You” – 373,896

  6. Chanel – Marilyn and No5 – Inside Chanel – 299,522

  7. Disney – Darth Vader: what Are You Going To Do Next? – 295,214

  8. Wink, Nod, Smile – Macy’s Presents “What’s in Store?” – 267,039

  9. Radio Globo – Pulcino Pio – 258,380

  10. John Lewis – The  Journey – 255,754

  11. GoPro – Hero 3 Black Edition – Smaller, Lighter and 2x More Powerful – 251,231

  12. Mitt Romney – Revenge Or Love Of Country – 727,118

  13. Actually.org – Don’t Let Mitt Romney Turn Back Time On Women – 207,107

  14. DC Shoes – Ken Block’s Gymkhana Five: Ultimate Urban Playground: San Francisco – 202,374

  15. Innovate Salone: Self Taught African Teen Wows M.I.T. – 180,921

  16. Justin Bieber’s Girlfirend – Official Fragrance Commercial – 137,467

  17. Coke Zero: Unlock the 007 In You. You Have 70 Seconds – 132,618

  18. Louis Vuitton – L’Invitation Au Voyage  – 125,689

  19. Studie43 – 2 Year Old Dancing The Jive – 117,396

  20. Justin Bieber’s Girlfirend – Official Fragrance Teaser – 112,781

 

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