Brightroll Topples Google in Top 5 Video Advertising Network Nov. 2012

For the month November, there were 10.8 billion video ads which amounted to 3.82 billion ad minutes and 68.2 ads per viewer .

This means 51.9% of the US population is seeing a ton of online video ads each month now. All of those numbers are up over last month.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
October 2012 – Total U.S. – Home and Work Locations – Ad Videos Only (Content Videos Not Included)
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience  10,887,079 3,820 68.2 51.9
BrightRoll Video Network** 1,827,703 897 12.0 49.3
Google Sites 1,750,845 140 19.1 29.8
Hulu 1,543,196 618 58.8 8.5† 1,241,123 540 12.4 32.6
ADAP.TV 1,091,077 560 9.7 36.4
Auditude, Inc.** 910,734 220 13.4 22.2
TubeMogul Video Ad Platform† 832,198 372 8.8 30.9
Tremor Video** 790,646 384 9.0 28.5
Specific Media** 766,570 339 6.4 39.2
AdExcite Video Ad Network** 728,123 303 8.0 29.5

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 5 Video Advertising Network Recommendations

#1 Brightroll –

They reach almost 50% of all Americans. That’s a pretty massive factor when you plug it into the algorithm and they showed 1.8 billion video ads which means they have an equally massive infrastructure and inventory.

#2 Specific Media  lo-freq + hi-reach

Specific is doing quite well for themselves. Sure they only show maybe half the total ads and about one-third the total minutes of BR, but they have a reach of 39.2 and an industry low 6.4 frequency and that is part of the reason they get second place. A solid performer with a good growth curve and a very steady, and extremely low frequency. See, size doesn’t alway matter…


Third in reach at 36.4% and a sub 10 frequency makes this also a good place to get your ads since lots of people will see them but not so often that they suffer ad blindness. Plus, they show a gazillion ads…alright, how about just over a billion?

#4 TubeMogul

A very nice frequency of 8.8 coupled up with their 30.9% reach and a healthy 800 million or more video ads shows that they know what’s what. They’re also another consistent perform but stumbled earlier in the year and are still trying to regain those lofty heights. Keep on trucking down the Tube, mogul!

#5 Tremor Media

Feel the force of Tremor Media, or something. These guys are usually flirting with the top spots. Their reach is growing but the number of video ads is almost stagnant. Luckily, they’ve also got a good, low frequency at 9 and that all amounts to a pretty stable offering. They have seen growth this year going from 580 to 790 million video ads a month as well and that could help push them up the chart. AdExcite, who popped in this month, is coupling a low freq with a good reach already and could be in the top five in no time. If you’re an early adopter you might give them a test campaign now and beat the crowds.

The Charts

OCt freq Top 5 Video Advertising Network Recommendations November 2012   Brightroll Topples Google

ads oct12 606x391 Top 5 Video Advertising Network Recommendations November 2012   Brightroll Topples Google

Reach for the masses

reach oct12 606x351 Top 5 Video Advertising Network Recommendations November 2012   Brightroll Topples Google


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