This month’s Global Ads Chart, from Unruly, should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors – October was not a month for the faint of heart.
Recent research has found that the secret to social video success is creating content that elicits the strongest emotions from its viewers. Well, in October those levels were turned up to 11 as advertisers from a range of different verticals released a stack of action-packed, adrenalin-charged videos that set pulses racing across the web.
Leading the charge is Coke Zero’s Unlock the 007 in You. Now, most men have dreamt of being James Bond. The girls, the guns, the, err, Martinis – the chance to spend a day in 007’s shoes is a chance of a lifetime. So when some wannabe Bonds were given a licence to thrill – even it is was for just 70 seconds – unsurprisingly, they grasped it with both hands. Bond’s latest mission involved running through Antwerp train station from one vending machine to another. OK, it’s not exactly parachuting with The Queen, but that’s probably why he left it to members of the public to be his ‘double Zero’ agents.
Following closely in 007’s footsteps is another action-packed ad from GoPro. The idea of jumping off the top of a mountain with only a flimsy parachute between you and a messy death may not hold much appeal for the average person. But thanks to the camera company, who has an army of crazy adrenalin junkies willing to film themselves risking life and limb for our entertainment, we get to experience just what it is like – without any of the impending doom. The video, which promotes GoPro’s new Hero3: Black Edition camera, has also enjoyed a thrilling a ride at the top of the Unruly Global Ads Chart, attracting just 9,000 shares fewer than Coke Zero’s Bond spot.