Videos are one of the most powerful mediums of communication that we have, why? Because people do not like to read – It is sad; it is true, let’s live with it! You can communicate exponentially more in that 30sec video, than you are going to in your entire web application in many contexts because people aren’t going to read through all that.
If you are going to send a fun, energetic, engaging video, people are going to click it. And if they like it they are going to share it and if people they shared with; are going to like it, they are going to share it. Ultimately, it goes viral, now you have five hundred thousand viewers on this little Youtube video in very less time.
Videos are one of the best tools to connect your digital strategies in order to generate leads that will ultimately help you increase your revenue. Video marketing also play a vital role for SEO and getting top rankings in Search engines. After the launch of Google’s universal search or as it is generically known, blended search, the importance of videos cannot be overstated in order to acquire first page spots.
Statically it has been proved that Online Video marketing can drive high conversion rate and heavy traffic while reducing returns and service costs. Here are some of the stats collected, proving the impact of video marketing on a brand and it’s ROI.
Graphic by Christina Fusano –.sol8.com