60 hours of video uploaded and 4 billion videos viewed per day – 7 years of youtube

Traffic

  • 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
  • Over 4 billion videos are viewed a day
  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 39 countries and across 54 languages
  • In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth

YouTube Partner Program

  • Created in 2007, we now have 30,000+ partners from 27 countries around the world
  • We pay out millions of dollars a year to partners
  • Hundreds of partners are making six figures a year
  • Partner revenue has more than doubled for four years in a row

Monetization

  • YouTube is monetizing over 3 billion video views per week globally
  • 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
  • Hundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable

Product Metrics

  • We have more HD content than any other online video site
  • We have thousands of full-length movies on YouTube
  • 10% of YouTube’s videos are available in HD
  • YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
  • The YouTube player is embedded across tens of millions of websites

Content ID

  • Content ID scans over 100 years of video every day
  • More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
  • We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it’s among the most comprehensive in the world. The number has doubled in the last year
  • Over a third of YouTube’s total monetized views come from Content ID
  • More than 120 million videos have been claimed by Content ID

Social

  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
  • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site
  • More than 50% of videos on YouTube have been rated or include comments from the community
  • Millions of videos are favorited every day
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