TED has announced the winners of its Ads Worth Spreading initiative at its event in Long Beach, CaliforniaThe ten winners display impressive longer-form idea-based storytelling. TED’s Ads Worth Spreading recognises ingenuity and intelligence in advertising, inspiring people to watch, learn and share.
Other winners included NTT DoCoMo’s beautifully crafted Xylophone (via Drill Inc and Dentsu Inc, Tokyo), Canal+’s heartwarming The Bear (from BETC Euro RSCG Paris) and the powerful Return of Dictator Ben Ali, from Memac Ogilvy Tunisia for Engagement Citoyen, to encourage a higher turnout in Tunisia’s elections.
The 2011/12 Ads Worth Spreading are:
Canal+: The Bear (BETC Euro RSCG Paris)
Chipotle: Back to the Start (Creative Artists Agency Los Angeles)
Engagement Citoyen: The Return of Dictator Ben Ali (Memac Ogilvy Tunisia)
L’Oreal Paris: Aimee Mullins (R/GA New York)