Old spice, new spice in co branding

The Old Spice videos have had huge success over the past few years, gaining the brand enormous recognition and increasing sales. Each new transformation of the campaign is received by a loyal customer following and industry interest. The latest is no different. Old Spice and Proctor & Gamble have teamed up to create co-branded campaigns featuring Old Spice’s Terry Crews and the brands Bounce and Charmin.

The body spray’s “Smell is Power” campaign takes Old Spice to new levels by invading the somewhat quiet and unimposing campaigns for Bounce and Charmin. Since launching, the Bounce video has received over 4million views on YouTube,  gaining both awareness and loyalty for both brands.

View the Bounce video here:

View the Charmin Freshmates video here:


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