Westfield film celebrates 100 years of East End style

This video is a great concept and very well executed: “a 100 year countdown to the grand opening of Westfield Stratford City the £1.45bn shopping complex next to the 2012 London Olympics site on September 13th 2011. It celebrates a century of East London fashion, dance and music.” And all of this in 100 seconds!

The video is directed by Jake Lunt, and was shot over 4 days in east London locations with hundreds of costume changes.The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.”

Westfield opens its £1.45bn shopping complex next to the 2012 London Olympics site on 13 September.

Now are on the topic of fashion let’s finish off with Steven Meisel’s latest video for Lanvin fall….1234….

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