To promote the new Muppets film headed for theaters this Thanksgiving Disney teamed up with OK GO to help the Muppets connect with new viewers.It also created a soundtrack called The Green Album, featuring several classic Muppets songs covered by current popular artists like My Morning Jacket, Andrew Bird, and Weezer.
This is that rare case where a social video campaign benefits more than one brand. The Muppets, obviously, benefit from the added buzz surrounding the video, which helps remind folks of the upcoming movie. They also get the attention of the Ok Go fans who might not already have had Muppets on their radar.
But Ok Go benefits just as much as the Muppets do, by having the popular characters act as guest stars in the music video, exposing the band and their unique style to a huge potential audience that might never have heard of them before.
The video blends the styles of the two entities rather seamlessly. This is still the recognizable creative OkGo video we know but it’s also clearly is a Muppets video, bringing their signature humor and personality to the table.