Games Most Popular Mobile App Category in US, Video accounts for 26%

According to the latest Nielsen research games continue to be the most popular app category. Video and movies account for 26% of the most popular category. 93 percent of app downloaders — those who have downloaded an app within the past 30 days –  are willing to pay for the games they play. In contrast, only 76 percent of downloaders are willing to pay for news apps.

Among smartphone consumers who have played mobile games in the past 30 days, those with iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games.  The average mobile gamer plays an average of 7.8 hours a month.  Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.

Gaming is the most popular mobile app categoryApp downloaders are most willing to pay for gamesiOS gamers spend almost twice as much time gaming as the average mobile gameriOS, WP7 and Android users are most likely to download their games


For more information contact: Nielsen, read more about mobile advertising here




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