Hugh Hefner stars in Bavaria Beer commercial

Summer seems a time that all the beer brands are raising the bar on commercials. As we posted last week about the new Stella Artois cinematic ad. We also so saw Heineken launching there new campaign first on youtube and now going mainstream on TV. See a behind the scenes video here:

To top this all Bavaria, the less know Dutch beer brand has launched a commercial featuring Hugh Hefner at the Playboy mansion:

The commercial shows a secret room at the Playboy Mansion, which the 85-years old Playboy boss uses for.. well, see for yourself.

Hefner is not the first international celebrity to appear in a Bavaria commercial: people like Marco van Basten, Maradona, Joan Collins, Don Johnson and Mickey Rourke did the job before.

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