More and more e-commerce, is turning into v-commerce, let us redress this with a really nice execution from Korean fashion dons oki-ni.
The Game is a “fully-shoppable” fashion short allowing the viewer to click on models and clothing, profile the garms and then click to buy.
The video is a collaboration between oki-ni, director Anthony Cook and Ridley Scott’s RSA/Black Dog production house; utilising the retail technology pioneered by wireWAX. The first taggable video tool, so they claim.
Previously the wireWAX technology has also been used in the the popular docu-soap, The Only Way Is Essex which is becomming ITV2’s highest rating show. With the launch of the new series, agency BBH wanted to build on the incredible audience excitement and expectations. They chose wireWAX to create an engaging interactive experience from a promotional music video, featuring the glamorous Essex cast.
Shooting the video with wireWAX in-mind, the production took clickable video to the masses and showcased some of the latest wireWAX innovations, including custom tags. This meant that the standard clickable hotspot was made into very Essex glitter, which adorned the interactive characters throughout the video. Once clicked, a completely brand-integrated panel, what we call a ‘button application’ was displayed.
With this application, viewers were able to download wallpapers, see the behind the scenes video, interviews with the selected character, download the song, watch the Vajazzle video (you might need to google that!) and even catch-up on the last series… all within the shared and embedded video. Viewers didn’t have to ‘click off’ or break their experience to enjoy this extra content and for the eager fans, the video utilised wireWAX’s SMS application, offering viewers the ability to sign up and get an SMS alert 20minutes before the show aired on ITV2.
According to the wireWAX press release the video has proven a great success with 80,000 views and nearly 62,000 clicks, with an average of 3.2 clicks for every view. The campaign also witnessed a spectacular average engagement duration of over 4 minutes, meaning that viewers were watching, clicking and playing.
If you are interested in producing creative and v-commerce video’s that can convert in to improved sales and customer engagement then please contact us; firstname.lastname@example.org