Getty Images Acquires Rival Photolibrary To Expand Digital Content Offering

In Addition to acquiring Picscout last week for $20 million, Getty Images today announced that it has ‘entered into a definitive agreement to acquire Sydney-based photo agency Photolibrary.

They say:” The acquisition will benefit existing and potential customers, by making even more high quality and relevant imagery easily accessible to customers all over the world”…..

Glenn Parker, Group CEO Photolibrary added:

“This acquisition is a testament to Photolibrary’s content and global presence. Getty Images will build upon our complementary geographic presence, expand the reach for Photolibrary imagery into new markets and improve the experience for our collective customers.”

Photolibrary brings to Getty Images a broad range of versatile content, with regional as well as global appeal, including renowned collections such as Peter Arnold and Oxford Scientific. By combining both companies’ imagery collections and strong relationships with valuable partners, the acquisition will provide customers around the world with greater choice and more easily accessible imagery. Photolibrary’s content will be licensed through Getty Images’ global distribution platform, which enables search in local languages and single image purchases in local currencies.

Pressrelease

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One thought on “Getty Images Acquires Rival Photolibrary To Expand Digital Content Offering

  1. Pingback: PROMOTED GETTY EXEC SAYS ON LINE VIDEO MARKETING GROWING “EXPONENTIAL” « Bespokevideoproduction

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