According to a study from IAB & PwC is UK internet advertising growing by 12.8% to break the £4 billion milestone.
Social media boosts online display by 27.5% on a like-for-like basis to £945 million.
Online advertising’s share hits 25%, as advertisers spend £1 in every £4 on the internet.
With total UK advertising spend in 2010 valued at £16.6 billion, this takes the internet’s market share to a record high of 25% (23% in 2009), meaning that £1 in every £4 invested by advertisers is spent online.
Display experiences strong growth with social media and video enjoying big rises
In 2010 the biggest gain was display advertising, thanks to a nearly 200% surge in display advertising in a social media environment (on a like-for-like basis)* and 91% year-on-year (absolute growth) in video formats. Expenditure on pre-, mid- and post-roll video advertising nearly doubled to £54 million (£28 million in 2009). Overall display grew by more than a quarter (27.5%) on a like-for-like basis to a new high of £945.1 million, representing 23% of total online spend (up from 20% in 2009).